![BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming](https://preview.redd.it/z9u5l35ad4311.jpg?auto=webp&s=5f33055e104263f71550e9b900ed5a1798548557)
BF5] I guess they're not loot boxes if you call them them by a different name. Good try EA. : r/gaming
What's in the box? Exploring UK players' experiences of loot boxes in games; the conceptualisation and parallels with gambling | PLOS ONE
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Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News
![Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News](https://i.cbc.ca/1.6001615.1619371618!/fileImage/httpImage/gaming-insider.jpg)
Video game giant EA steering players into loot-box option in popular soccer game, insider says | CBC News
![EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical" EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical"](https://mp1st.com/wp-content/uploads/2017/11/battlefront-2-loot-boxes.png)
EA Loot Box Hearing: Says They're "Surprise Mechanics" and Not Loot Boxes, and Thinks They Are "Quite Ethical"
![JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers](https://www.mdpi.com/jcm/jcm-10-02103/article_deploy/html/images/jcm-10-02103-g001.png)
JCM | Free Full-Text | “It's the Attraction of Winning That Draws You in”—A Qualitative Investigation of Reasons and Facilitators for Videogame Loot Box Engagement in UK Gamers
![ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica](https://cdn.arstechnica.net/wp-content/uploads/2017/09/Screenshot-208-760x380.png)
ESRB defends “fun” loot boxes as it starts labeling all “in-game purchases” [Updated] | Ars Technica
![Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games](http://www.psychologyofgames.com/wp-content/uploads/2018/01/CODWW2.jpg)
Using Psychology and Loot Boxes to Destroy Video Games: A Fun and Practical Guide | The Psychology of Video Games
![EA representative calls loot boxes "surprise mechanics" to avoid legal action - our take on the matter - KLGadgetGuy EA representative calls loot boxes "surprise mechanics" to avoid legal action - our take on the matter - KLGadgetGuy](https://klgadgetguy.com/wp-content/uploads/2019/06/Loot-boxes.png)