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How The North Face redefined waterproof gear through FutureLight - Nextrday - Strategy creation, strategy execution, go-to-market and branding.
![The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology](https://mma.prnewswire.com/media/806012/north_face_futurelight_las_vegas.jpg?p=facebook)
The North Face Launches FUTURELIGHT™: The World's Most Advanced Breathable-Waterproof Outerwear Technology
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